“When we started Coolhaus, our mission was to make better products for everyone,” Coolhaus Founder Natasha Case said in a statement. Together, the companies aim to work to further their individual and collective missions in transforming the ice cream industry to be more equitable and sustainable. The new vegan ice cream sandwiches are the first new product after The Urgent Company’s acquisition of Coolhaus. This process also fully eliminates the need to exploit animals for their lactal secretions. When compared to traditional dairy ice cream production, Perfect Day’s process slashes greenhouse gas emissions by 72 percent, non-renewable energy by 60 percent, and blue water consumption by 23 percent. This process comes at a great savings in terms of resources. The innovative whey is created with the help of microbial fermentation, in which a protein blueprint is introduced to microflora that then takes the place of a cow in producing a functionally identical protein to dairy milk. The Urgent Company acquired Coolhaus last year with the goal of transforming the company to be animal-free using Perfect Day’s animal-free whey. The Urgent Company Perfect Day and Coolhaus make ice cream history This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.”Īvailable in Chocolate Chip Cookie Dough and Mint Chocolate Chip flavors, the ice cream sandwiches are sold in packs of three for $7.99. ![]() “When we brought these companies together, we envisioned our missions coming together, too. “The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” Paul Kollesoff, CEO & Co-Founder of The Urgent Company, said in a statement. The innovative sandwiches are made by queer-owned ice cream brand Coolhaus and Brave Robot-a brand under The Urgent Company, a consumer packaged goods subsidary of food technology company Perfect Day. The world’s first vegan ice cream sandwiches made with animal-free whey just became available at Kroger stores nationwide.
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